© 2019 by Andy Ma.

WILDCARD :

A Tool for Multicultural Spirit

Project Background

The WILDCARDS project was born from WILDDESIGN team of cross-cultural designers. Each of those WILDCARDS aims to explore and analyze a specific topic and what it means for the country of focus. The WILDCARDS are made by creative for multicultural spirits.

System & Idea

 

If you are starting a project in a foreign country. These cards can help you get insights on the people you are targeting. If you are a member of an international team. These cards can help you drive discussions and workshops to help understand cultural differences. Or perhaps you are simply curious about the world and wish to know more about what is out there. These cards can help you discover new cultural insights.

Topic

 

I has developed 2 sets for both China and Germany, so we can play around and compare cultural differences between those 2 countries in 10 comparable topics below.

Transport                                   Brands                                 Design                                   Health                           Color & Symbol                                

Environment                                Family                                 Lifestyle                                 Season                                  Sport                                

Brainstorm

 

Following the 10 themes of card-set, our multicultural team started to share their own opinion about different culture between China and Germany. Also, we got so many inspirations from local residents in Shanghai. 

Topic

 

I have developed 2 sets for both China and Germany, so we can play around and compare cultural differences between those 2 countries in 10 comparable topics below.

Content

Final Product