WILDCARD
A Tool for Multicultural Spirit
Project Background
The WILDCARDS project was born from WILDDESIGN team of cross-cultural designers. Each of those WILDCARDS aims to explore and analyze a specific topic and what it means for the country of focus. The WILDCARDS are made by creative for multicultural spirits.
System & Idea
If you are starting a project in a foreign country. These cards can help you get insights on the people you are targeting. If you are a member of an international team. These cards can help you drive discussions and workshops to help understand cultural differences. Or perhaps you are simply curious about the world and wish to know more about what is out there. These cards can help you discover new cultural insights.
Topic
I has developed 2 sets for both China and Germany, so we can play around and compare cultural differences between those 2 countries in 10 comparable topics below.
Transport Brands Design Health Color & Symbol
Environment Family Lifestyle Season Sport
Brainstorm
Following the 10 themes of card-set, our multicultural team started to share their own opinion about different culture between China and Germany. Also, we got so many inspirations from local residents in Shanghai.
Topic
I have developed 2 sets for both China and Germany, so we can play around and compare cultural differences between those 2 countries in 10 comparable topics below.
Content
Final Product
