Anti-Acne Device for Users Aged 15-35
In the beginning of 2014, YDUNVIE approached us for assistance in designing an innovative anti-acne device for its debut on a more and more competitive and demanding Chinese market. The team behind the YDUNVIE brand, already having more than 20 years of experience in providing effective and modern aesthetics systems, wanted the product to maintain a universal style, preparing for the subsequent introductions on American and European markets, all the while keeping it appealing for its target group consisting mainly of users aged 15-35 who suffer from acne problems.
Usage | Basic Ergonomics Workshop
Our team of WILDDESIGN primarily focused on the device’s ergonomics to ensure the best possible user experience essential when treating each facial imperfection one by one. During the basic ergonomics workshop, we started with the screening of similar products and compared different features, functions, and shapes of already available home-use cosmetic treatment devices. We also created a mood board where we shared references of materials, textures, and illustrations of feelings we want the product to cause such as cleanliness and simplicity, and we kept in mind three key factors below.
· The comfort and ease of use.
· Biocompatibility of employed materials essential regarding permanent skin contact.
· Endurance in humid conditions, typical for bathrooms.
Sketch | Product Architecture Exploration
After the internal ergonomic workshop, We tried different shapes and sizes to conclude that the ergonomics of Nova™ above all should follow its function and guide the user to focus on each spot individually. Finally, we defined five possible basic product architectures of our device. Then we wrap up the Electronic components in these 5 product architectures in Solidworks to figure out the size and scale and tried these real-size mockups made with blue foam.
After determining the design direction, we repeatedly communicated with client and engineers about charging way, waterproof structure (because the user prefers putting it near washbasin in the bathroom), manufacturing process, parting line, and materials.
CHARGER SECTION VIEW
BUTTON HOLE VIEW
1. INJECTED HARD PLASTIC
2. INJECTED SOFT PLASTIC
3. INSERT INTERNALS
1. INJECTED SOFT PLASTIC
2. INSERT INTERNALS
4. SLIDE METAL TUBE
The next step after deciding on the shape was to make it look beautiful on every user’s bathroom shelf. Designing the appearance was very exciting but also challenging. YDUNVIE emphasized that the design of the device should maintain a universal style as it is planned to be introduced in Europe and the United States later, but we both agreed that a reference to Scandinavian stylistics would nicely highlight the Danish origins of the brand, associated with Scandinavian design, like simplicity, functionality and human orientation.
Interface Design | Product Architecture Exploration
The LEDs turn on one after the other (from bottom to top) until current battery level. Green stands for battery
Simple press button
The LEDs shows the current strength level.
Blue stands for treatment technology
Automatic when in contact with the skin
The ring light is breathing.
LED animation is showing that it is currently charging. The animation is repeating until the battery is fully charged.
The LEDs are all on.
LOCK KID SAFETY
Press button exactly 4 seconds
The LED turn on and off one after the other (from top to bottom). The animation happens once to show the product is locked.
Rendering & CMF
Although the target group consisted mainly of females aged 15 – 35 who suffer from acne problems, the company strategy also assumed some share of male customers, therefore the colors should match the preferences of each gender. Whenever we design either a product or branding we always have in mind not only the target market or end user but also potential trends. That’s why Nova™ is offered in three stylish color variations – universal silver, gold and more feminine purple.
Thanks to the constant contact with the client and manufacturing factory, our team was able to obtain the desired design of YDUNVIE in a very short period of time. Our efforts paid off in the form of the 2015 iF product Design Award that YDUNVIE received in Munich.
We excluded the first one and the fourth one because of their bulky size. We interviewed target users and observed their living spaces in the research period and found that there is not too much extra space near the mirror or on the washbasin in the bathroom. So size really matters. And for the fifth one which head is vertical to the body, we noticed that product body blocked the view of users. Because users need to see the head of the product to help them target on pimples. So angle matters. And the second one was also excluded because of the weight of the device. Users need to hold it and support it with their wrist for 10 mins which is the minimal time for each treatment. We tried that and found it’s not an easy job, especially for female users. So Weight matters.